Hold on change is in the air ... Inman news reports that the FTC has ordered a Detroit MLS to open up its policies and allow greater access. The FTC has concluded that the MLS web site policy and related requirements impose a "significant impediment" to consumer access to listings represented by limited-service brokers. The Internet is nipping at the edges of how traditional realtors market their service and create value. An industry that grew up "hording" information and making a living by being "gate-keepers" is changing at neck break speed caused by the evolution of the Internet, social media and the demands of the market place.
The real value of a realtor will be measured by how effectively they interpret the massive amounts of property data; define the needs of their customers; and create an environment whereby sellers can engage with qualified and motivated buyers. This is a dramatic shift for realtors who historically created the market for property owners and manipulated price fluctuations behind the scenes. The next few years will be interesting by how quickly and professionally the industry and individual realtors adapt to these market pressures. Stay tuned!!
If you are looking for a realtor who understands the demands of this market place, or you just have questions and want to explore your options, then email Jim Peys at jim@peys.net. Let me know how I can be of service to you or a friend! For additional information and an array of free real estate tools visit http://www.coastalcommunityhomes.com. Thank you!!
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